Cisco Explorer 4600HDC Series User Manual Page 4

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public
Presentation_ID
4
Applications* in a
Service Provider Context
Apps matter and are here to stay
They have changed how value is created and perceived. Apps leverage the trends of
open development, connected devices, shared risk-reward models, accelerated
development, and ubiquitous broadband.
OTT participants and CE manufacturers have the early lead
OTT mirrors the rise in web video, penetration of consoles and devices, and interest in
bypassing conditional access
Apps and storefronts began in mobile, sparking growth in app-ready devices and
shaping consumer expectations
Though late in some areas, service providers have much at stake and are well
positioned
Ownership of the pipes, QoS, media relationships , billing relationships and
subscribers enable a much better app experience and opportunities to monetize it
The challenge is aggregating users across a scattered array of regions and
devices
Applications span B2C, B2B2C, in-home, video, social, e-commerce, energy, etc
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