Cisco SCE 1000 2xGBE User's Guide download pdf (Page 30)

Chapter 1 Overview

The Cisco Service Control Concept

SCE 1000 2xGBE Release 2.0.10 User Guide

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Service Control for Wireless Service Providers

Wireless Service Providers are successfully rolling out 2.5G and 3G-based data services to their

subscribers.

These services are expected to significantly increase much needed Average Revenue Per User

(ARPU) for sustained business models and rapid rollout of new services. These data services

require new ways of service offering and new ways of billing these services to the subscribers.

The Cisco Service Control solutions enable:

• Support for multiple billing models

• Elimination of revenue leakage via real-time service control

• Flexible pricing plans: postpaid, prepaid, MRC, pay-per-use

• Content-based billing for various applications

• Subscription-based and tiered application services

Service Control for DSL Providers and ISPs

DSL providers and ISPs targeting residential and business broadband customers must find new

ways to get maximum leverage from their existing infrastructures, while differentiating their

offerings with enhanced IP services.

Cisco products add a new layer of service intelligence and control to existing networks, and will:

• Provide granular visibility into network usage

• Automatically enforce application SLAs or acceptable use policies

• Implement different service levels for different types of customers, content, or applications

• Deploy from network edge to network core for end-to-end service control

• Integrate Cisco solutions easily with existing network elements and BSS/ OSS systems

Service Control for Cable MSOs

Cable MSOs have successfully deployed high-speed cable modem services to millions of homes.

Now, they must move beyond providing commodity broadband access by introducing

differentiated services and by implementing the service control necessary to fully manage service

delivery through their broadband infrastructure. Cisco Service Control solutions will enable:

• Ability to report/analyze network traffic at subscriber and aggregate level for capacity

planning

• Identification of network abusers who are violating the Acceptable Use Policy

• Identification and management of peer-to-peer, NNTP (news) traffic, and spam abusers

• Enforcement of the Acceptable Use Policy (AUP)

• Ability to limit the use of servers in the subscriber residence, as well as the use of multiple

(unpaid) computers

• Customer-intuitive tiered application services and guarantee application SLAs

• Full integration with standard or legacy OSS for subscriber management and billing

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Cisco SCE 1000 2xGBE User's Guide Page 30